

OAKLAND, Calif. -- Despite being a centerpiece of celebrations the world over, fireworks displays often release toxic chemicals into the environment; researchers are developing a new generation of fireworks that shine as bright but leave less of an impact.

ELMSFORD, N.Y. -- Coca Cola signed a 10-year contract with UTC Power that will bring two fuel cells to a southern New York bottling plant, where they will produce enough heat and energy to satisfy nearly a third of the facility's needs. The state of New York also provided $2 million for the project.

GENEVA, -- Efforts by the world's leading cement companies knocked down carbon dioxide emissions from the industry’s manufacturing process by 35 percent even while production climbed by 53 percent, according to a new report by the World Business Council for Sustainable Development’s Cement Sustainability Initiative.

Covering more than 100 companies, nonprofits, colleges and government organizations, this book provides a number of case studies looking at different perspectives and tactics for going green.
Topics include the workplace, campaigns, recycling, manufacturing, printing, design and corporate social responsibility. Some of the entities discussed include National Geographic, Chiquita, Albuquerque Public Schools, Walgreens, Zipcar, Comcast, Travelocity and BASF.
"Going Green" is aimed especially at communications, marketing and senior executives, and is available from PR News' bookstore.
Web Site:http://www.prnewsonline.com/store/13.html