The Greener Side: Achieving Successful and Sustainable Marketing

Visit Web Site: MAC Conference 2008 New York, N.Y.

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Columbia Business School's world-renowned marketing faculty, coupled
with its superb curriculum, has catapulted the school to the forefront
of the marketing world. With New York City as their backyard, students
are able to leverage concepts learned in the classroom and witness
marketing innovation in action at Madison Avenue, Times Square, and the
Fashion District.

The Marketing Association of Columbia is pleased to contribute to the
exploration of global marketing. The conference will bring together
approximately 400 faculty, alumni, students and prominent leaders from
the marketing field to address the theme, “The Greener Side: Achieving
Successful and Sustainable Marketing.”

The marketing conference provides an ideal to learn from and network
with business leaders who have successfully employed innovative
marketing strategies to build and perpetuate industry leadership.

How can companies build a bridge between successful and sustainable
marketing? What makes a marketing program truly green? Can consumer
preferences be shaped with green leadership? What does the future hold
for the evolution of green initiatives?

The conference will look at the cutting edge ways companies are
building green marketing programs in a competitive environment.  We
invite you to join this forum to explore the latest trends and research
in the field, and foster personal and professional networks.  

The conference is also uniquely endorsed by the Marketing Research Association (MRA) and attending can count towards PRC Certification.  The professional Researcher Certification (PRC) program is designed to recognize the qualifications and expertise of marketing and opinion research professionals.  Achieving and maintaining your PRC validates your knowledge of the market research industry and puts you in a select group of like-minded professionals.  Learn more the MRA and PRC: http://www.mra-net.org/about/index.cfm 

 

Featured Speakers:

John Grant
Author of "Green Marketing Manifesto

 

Keynote Speakers: 

Jim Hunter
VP of Strategic Marketing, Philips Lighting

Andrew Winston
Winston Eco-Strategies, LLC

 

Panelists: 

Eve Smith, Brand Strategist,
BBMG

David Wigder, Vice President of
Business Development, RecycleBank

Noha Waibsnaider, Founder,
PeeledSnacks

Kelly V. Barry
GE Healthcare Technologies, Global Product Manager, MIWorkstations  

Freya Williams
Senior Partner, Planning Director, Ogilvy and Mather, New York    

Mateo Bueno Director, Marketing & Strategy of GreenYour.com

 

Sponsors:

Platinum: AMEX, Church & Dwight

Gold: Unilever, Citi, Reckitt Benckiser

Silver: IBM, Schering Plough

Pearl: Sambazon, Target, Kraft