Fiji Water, Clean Coal and Political Parties Make 2008 Greenwash List

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LOS ANGELES, Calif. -- [Editor's note: This is an adapted version that corrects the name of the producer of Marketplace.]

In a big year for green initiatives, it's inevitable that there will be some big greenwashes as well; and as part of an onslaught of year's-end lists, the Greenwash Brigade on American Public Media's Marketplace has tallied their list of the most notable green flops of 2008.

Although the list is unranked, perhaps it is unsurprising that Fiji Water takes the first slot for its green campaign. Although the company's efforts to disclose emissions impacts and supply chain footprint are key steps to greening any product, the Greenwash Brigade takes them to task by writing, "Yes, shipping water in container ships from a pristine aquifer in paradise is somehow green."

On a much larger scale, the Brigade also calls out the Clean Coal movement, labeling it "the ultimate oxymoron." Although the coal industry has been highlighting its investments in carbon capture and sequestration technologies, here's how the Greenwash Brigade sums up the state of the art: "Burning coal is the leading source of global warming emissions. Burning coal isn’t clean. Mountain top removal isn’t clean. Carbon Capture and Sequestration is a pipe dream at this point. And the 2008 presidential candidates fell for it."

Speaking of the presidential race, despite plans from both parties to green their conventions this year, the projects make the greenwash list for being leaps and bounds beyond any actual policies either party has undertaken to address a host of environmental issues.

Notable inclusions on the list are Apple Computer, BP, and the Detroit auto industry -- GM makes this list twice this year. Read the full list at PublicRadio.org, and weigh in with your own top greenwashes below.

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